I'm Blair Gibson — a Senior UX designer in Scotland. I turn complex problems into simple, useful experiences.

See my work

Selected case studies

Genio Present product shot showing the rehearsal playback, goals and reflection experience.

Genio Present

Shows 0-1 product thinking, research-led interaction design, learning science and design-to-build collaboration.

Launched 2025Assistive-tech offer · Released to users
Open case study
Genio Notes interface showing a structured notes layout with key ideas beside generated notes.

Automated notes: discovering the real problem

Shows how I challenged an obvious AI feature and reframed it into a stronger learning opportunity.

7,386 generations1,497 students · 414 institutions
Open case study
Genio Design System cover showing Genio Present and Genio Notes interfaces using the same shared design foundation.

Building a design system, losing it a little, and getting it back

Shows long-term system leadership through collaborative governance, accessible foundations, evidence-based adoption and the confidence to remove components that did not prove their value.

13 components shipped4 product teams · 3 un-adopted
Open case study

More work

Additional product, accessibility and independent projects.

Bringing handwriting into a note-taking productLearning productSharing lecture notes without exposing student identitiesLearning accessibilityDesigning a club management platform for flyball teamsSports technologyA baby tracker designed for exhausted parentsPersonal side projectHelping people with limited mobility travel with confidenceAccessible product concept

People I've built with

1 of 5

Blair is naturally curious and always looking for better ways to work. When we started exploring AI-supported workflows, he was the catalyst.

He led the implementation of our design system framework, creating a scalable foundation that improved consistency, collaboration and the way we build products.