I'm Blair Gibson — a Senior UX designer in Scotland. I turn complex problems into simple, useful experiences.

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Selected case studies

Genio Present product shot showing the rehearsal playback, goals and reflection experience.

Genio Present

Shows 0-1 product thinking, research-led interaction design, learning science and design-to-build collaboration.

Launched 2025Assistive-tech offer · Released to users
Open case study
Genio Notes interface showing a structured notes layout with key ideas beside generated notes.

Automated notes: discovering the real problem

Shows how I challenged an obvious AI feature and reframed it into a stronger learning opportunity.

7,386 generations1,497 students · 414 institutions
Open case study
Genio Design System cover showing Genio Present and Genio Notes interfaces using the same shared design foundation.

Building a design system, losing it a little, and getting it back

Shows long-term system leadership through collaborative governance, accessible foundations, evidence-based adoption and the confidence to remove components that did not prove their value.

13 components shipped4 product teams · 3 un-adopted
Open case study

More work

Additional product, accessibility and independent projects.

Craft lives in the details.

I care about the moments between the main screens: how an interface responds, confirms progress and helps someone understand what happens next. These examples show that attention in practice.

Confidence reflection

Genio Present

Lets students record how confident they feel immediately after each rehearsal.

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Microphone readiness

Genio Present

Confirms that the selected microphone is receiving audio before recording starts.

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Rehearsal focus

Genio Present

Lets students choose what they want to improve during their next rehearsal.

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People I've built with