Portfolio guide ยท not AI
Portrait of Blair Gibson

Hi, I'm Blair.

Senior UX Designer in Scotland, currently designing at Genio. I shape clearer products, systems, and decisions.

Case Studies

Showing 4 main quest case studies.

University
Abstract preview of an accessible walking and route-planning concept with calmer route options and local context.

Helping people with limited mobility travel with confidence

Shows how I turn lived research into an accessible product concept focused on confidence, not just features.

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0-1
Genio Present product shot showing the rehearsal, playback, feedback, and reflection experience.

Designing a calmer way to rehearse presentations

Shows 0-1 product thinking, research-led trade-offs, and a launched DSA proposition.

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New feature
Genio Notes interface showing Cornell Notes selected with key ideas beside generated notes.

Automated notes: discovering the real problem

Shows how I challenged an obvious AI feature and reframed it into a stronger learning opportunity.

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Systems thinking
Abstract layered blocks representing reusable components, design system foundations, documentation and interaction patterns.

Building a design system that prioritised quality over quantity

Shows systems thinking, accessibility, documentation, and design-engineering collaboration at scale.

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