Hi, I'm Blair

Senior UX Designer in Scotland, currently designing at Genio. I help teams turn complex problems into clearer products, systems and decisions.

Portfolio guide · not AI

Case Studies

Showing 4 main quest case studies.

0-1
Genio Present product shot showing the rehearsal, playback, feedback, and reflection experience.

Designing a calmer way to rehearse presentations

Shows 0-1 product thinking, research-led trade-offs, and a launched DSA proposition.

  • Launched in DSA
  • SUS 76.2
  • 9/9 alpha testers
Read case study
New feature
Genio Notes interface showing Cornell Notes selected with key ideas beside generated notes.

Automated notes: discovering the real problem

Shows how I challenged an obvious AI feature and reframed it into a stronger learning opportunity.

  • Launched July 2026
  • 1,000 learners
  • 80% generated notes
Read case study
Systems thinking
Abstract layered blocks representing reusable components, design system foundations, documentation and interaction patterns.

Building a design system that prioritised quality over quantity

Shows systems thinking, accessibility, documentation, and design-engineering collaboration at scale.

  • Multiple products
  • Shared tokens
  • Founding system work
Read case study
University
Abstract preview of an accessible walking and route-planning concept with calmer route options and local context.

Helping people with limited mobility travel with confidence

Shows how I turn lived research into an accessible product concept focused on confidence, not just features.

  • Honours project
  • Contextual research
  • Accessible routes
Read case study