Genio Present
Shows 0-1 product thinking, research-led interaction design, learning science and design-to-build collaboration.
Launched 2025Assistive-tech offer · Released to users
Open case studyI'm Blair Gibson — a Senior UX designer in Scotland.I turn complex problems into simple, useful experiences.
This isn’t real AI — it’s a scripted set of portfolio shortcuts.
Selected case studies
Automated notes: discovering the real problem
Shows how I challenged an obvious AI feature and reframed it into a stronger learning opportunity.
120 opened80% generated · 45% copied
Open case study
The Genio Design System
Shows systems thinking, product-platform thinking, accessibility, documentation and design-engineering collaboration at scale.
Multi-brandRebrand proof · Governed system
Open case studyMore work
Additional product, accessibility and independent projects.
People I've built with
Blair is naturally curious and always looking for better ways to work. When we started exploring AI-supported workflows, he was the catalyst.
He led the implementation of our design system framework, creating a scalable foundation that improved consistency, collaboration and the way we build products.
Blair is, without question, the best UX designer I've had the pleasure of working with. What stands out most is how genuine his focus on the end user is.
He can mock up several distinct directions faster than most people settle on one, which meant our teams were able to test genuine options rather than debate assumptions.
Blair operates across many levels and excels in them all. He's easily the designer with the best communication skills I've worked with.
He shares information proactively, is consistently one step ahead of engineers' needs, and helped build a design-system foundation that will continue to deliver value.