0-1ProductLearning product
Genio Present
Shows 0-1 product thinking, research-led interaction design, learning science and design-to-build collaboration.
- Launched 2025
- Assistive-tech offer
- Alpha tested
I'm Blair Gibson.I turn complex problems into simple, useful experiences.
What would you like to know?
Case studies
A selection of product work, experiments and projects.
Showing 6 main quest case studies.
New featureFeatureLearning discovery
Automated notes: discovering the real problem
Shows how I challenged an obvious AI feature and reframed it into a stronger learning opportunity.
- 120 opened
- 80% generated
- 45% copied
STEMFeatureLearning product
Scribble
Shows end-to-end feature design, accessibility thinking, beta iteration and measurable adoption across web and mobile.
- Launched 2024
- 7,750 scribbles
- 360 institutions
PrivacyFeatureLearning accessibility
Shared Collections
Shows privacy-first product thinking, roles and permissions modelling, accessibility needs, admin UX and durable feature design.
- Launched 2023
- 786 organisations
- 2,183 opens
Systems thinkingProjectDesign system
The Genio Design System
Shows systems thinking, product-platform thinking, accessibility, documentation and design-engineering collaboration at scale.
- Multi-brand
- Rebrand proof
- Governed system
UniversityProjectAccessible product concept
Helping people with limited mobility travel with confidence
Shows how I turn lived research into an accessible product concept focused on confidence, not just features.
- Honours project
- Contextual research
- Accessible routes
Showing 2 side quest case studies.
Founder-ledProductSports technology
Volpala
Shows founder-style product thinking: spotting a niche problem, shaping an MVP, and balancing ambition with validation.
- MVP defined
- End-to-end concept
- Club workflows
ProductPersonal side project
Ajay
Shows how real use, quick iteration, and low-cognitive-load design shaped a tool for exhausted parents.
- Live side project
- Shared tracking
- 24-48h recall
People I've built with
Blair is naturally curious and always looking for better ways to work. When we started exploring AI-supported workflows, he was the catalyst.
He led the implementation of our design system framework, creating a scalable foundation that improved consistency, collaboration and the way we build products.
Blair is, without question, the best UX designer I've had the pleasure of working with. What stands out most is how genuine his focus on the end user is.
He can mock up several distinct directions faster than most people settle on one, which meant our teams were able to test genuine options rather than debate assumptions.
Blair operates across many levels and excels in them all. He's easily the designer with the best communication skills I've worked with.
He shares information proactively, is consistently one step ahead of engineers' needs, and helped build a design-system foundation that will continue to deliver value.