I had been set a design challenge by a company called arc-net. This was to design at least one page of the Sailor Jerry Storybook. The challenge was to add an element of gamification to the product.
Sailor Jerry turned to arc-net hoping to find out how we can help these misfits and rebels make their mark in the digital world. They want to cause noise, disruption to achieve brand loyalty.
Their premium rum will be produced and bottled using Distilled ID arc-net’s unique block chain-backed distillery management platform. Each bottle of Sailor Jerry will be individually marked with a unique QR code.
Scanning that code with a mobile device will take the customer to a rich, interactive storybook experience. Through which they can learn a variety of details about their specific bottle, including production methods. The storybook will use gamification to raise consumer engagement level with the brand.